11 FREE eCommerce WordPress Themes for 2017

 In Marketing

In this article we’ll go over what the California WP team and I think of as the BEST WordPress themes for selling your products online, also known as eCommcerce. We’ve found this selection to be the most user friendly, the most well designed (both front and back) and the most likely to be chosen by you, our audience, clients and everyone else under the sun looking to start up their eCommerce site of eStore.

In our summary, you may find everything you need to setup and build your perfect eCommerce website! If you run into any issues, require hosting, support or absolutely anything else, please don’t hesitate to get in touch with us.

All of the themes work well with Visual Composer, Revolution Slider & WooCommerce. As well as SmartCat’s WP Construction plugin. If you run into any issues, or would like to voice any concerns, there is a comment at the bottom of this post. Thanks kindly and enjoy! 🙂


Brilliance is a clever and easy to use, resourceful and intuitive, engaging and dynamic, readily responsive WordPress professional multipurpose website theme. Brilliance has been created to service a diverse collection of website archetypes and applications, from personal blogs and professional portfolios to corporate homepages and commercial undertakings. Requiring absolutely no coding experience in order to produce professional quality websites, Brilliance is equipped with a multitude of skillful customization settings that allow you to turn out website layouts inside out in a matter of minutes, within a few clicks. Brilliance is perfect for webmasters that want to set up shop online quickly and effectively.

Featuring a range of online commercial features powered by the awesome WooCommerce eCommerce plugin suite, Brilliance is ready and able to market your products and services to the public at large the same day you set up. Convenient online shop page templates are included with Brilliance, as is a functional shopping cart and checkout system feature. Dozens of handy shortcodes allow you to expand the possibilities of your every page effortlessly. Built on a modular Bootstrap design, Brilliance is natively responsive, compatible with browsers and devices across the globe. With Brilliance, shine a light on your business!



eCommerce has grown from a niche phenomenon, to a multi-billion dollar industry. In fact, it would be hard to find a retailer that does not offer an online commercial option. Shapely is a theme for ambitious entrepreneurs who wish to establish themselves in the online space. This product is tailor-made for those who do not possess advanced web development knowledge, as it is very easy to use. No programming expertise is required. In a very short amount of time, you can setup a professional online store via WooCommerce. It is one of the most popular WordPress plugins, and it has earned the trust of countless satisfied customers.

Of course, a good online store is useless if nobody gets to see it. Thankfully, Shapely is optimized for search engines, increasing your chances of exposure. The higher the position of search results lists, the more customers will interact with your site. In addition, visitors can browse your offers from their tablets, smartphones, laptops, and desktop computers. Shapely is also compatible with all web browsers and high-resolution Retina displays. If you wish to learn more the core features of this theme, be sure to check out the well-written documentation source, or the informative theme demo.



Market is a trendy and ingenious free eCommerce theme with a spectacular homepage that puts a slider at the top of the page and a grid layout below with thumbnails from different posts. Market comes with features that are not often found in a free theme such as impressive animations, full-width page layout, stunning social icons, multiple menu bars, well-made shop, custom widgets and a highly developed theme options panel. Market is also compatible with WooCommerce, which makes it an ideal framework for building eCommerce website.



Illdy is a modern and resourceful, graphically polished and attractive, visually smooth and streamlined, aesthetically appealing and enticing, safe and secure, robust and reliable, technologically cutting edge and mobile friendly, highly intuitive and neatly structured responsive free WordPress creative multipurpose website theme. Illdy is a very powerful and endlessly flexible toolkit, a set of amazing layouts and templates combined with the powerful WP Live Customizer and a plethora of gorgeous, high resolution icons, fonts and short codes readily available for you to handcraft your own unique, exclusive and amazingly professional looking pages and websites in a matter of minutes, without having to write a single line of code.

Illdy is ideally suited for a number of tasks, from magazines and blogs to business or commerce, with equal ease, but it particularly outshines the rest when it comes to handling and maintaining WooCommerce online shop websites of any market or niche. With a wide set of useful and convenient short codes perfect for commercial purposes as well as beautiful NextGEN Gallery technologies to show off your products and services, the seamless integration of the WooCommerce e-Commerce suite takes the next step towards achieving total online commercial perfection. Ready to simplify your life and start marketing your wares, with Illdy?



Activello is a powerful and deeply flexible, convenient and well developed, technologically competent and extremely customizable, fresh-faced and accessible, cleanly designed and very user friendly, dynamic and modern responsive WordPress multipurpose theme. Activello is a theme that has been packed to the brim with all sorts of useful and convenient features that allow Activello to serve as a theme for websites across a huge spectrum of uses, industries and applications.

Activello has been uniquely constructed with the strength and flexibility necessary to muscle the expansive needs of websites as diverse and demanding as business and corporate applications, with the soft touch and grace for handling personal blogs all in the same package. That makes Activello a uniquely well suited theme for deploying upon eCommerce applications. Not only is Activello extremely accessible, inviting and user friendly, and not only does it come equipped with all sorts of helpful page templates that will aid you in setting up all the necessary pages for your online storefront, but it is also natively compatible with WooCommerce integration, out of the box, so you can set up shop today and begin marketing your wares through your handsome, trustworthy and reliable Activello webstore right now, and begin raking in the profit!



When looking at free themes it helps to mark down all of the features you would expect from a premium solution. In the case of Hestia, the premium features are rather impressive. Yet, you don’t have to pay anything to download Hestia and launch it on your WordPress site. Starting off, the theme has a simple, material design for quick setups and beautiful user interactions. The responsive layout looks wonderful on all mobile devices, and the multi-purpose functionality ensures that all sorts of businesses can take advantage of it. I would recommend the theme to startups and small businesses, as it provides a beautiful slider area for your promotions and explaining what your business is all about. In addition, you can talk about your employees and testimonials for a more personable feel.

The main reason you might go with the Hestia WordPress theme is because of the WooCommerce integration. This brings up elegant and intriguing product listings, with a focus on galleries. The drag and drop content builder is designed for developers of all experience levels. Obviously beginners don’t want to work with code, and advanced designers want to speed up their process. Some translation tools are included with the theme, and you get custom background settings for branding your site with your own pictures. The one-click install is a bonus, and the mega menus serve as wonderful tools for sending people to hundreds of other pages on your site. Overall, the Hestia theme has great potential, so we can’t recommend it enough.


Simple Business

We enjoy the the Simple Business theme, because it’s just that, a simple theme for business of all types. The sleek and feature rich solution provides tools for wonderful photo optimization, and you receive several Font Awesome icons for adding some visual elements to your online presence. The Google Fonts are also a nice touch, allowing for you to choose your typography.

Simple Business is completely responsive, helping people view on mobile devices, and the awesome options panel has settings for fonts, sizes, layouts and design colors. This is a free theme, but you can also upgrade to the paid membership if you’d like to unlock even more features. Not to mention, Nimbus themes offers an additional membership for access to its entire theme library



The Vega WordPress theme has a premium look without the price tag. The theme provides a beautiful, minimal design, which we like for both personal blogs and regular business sites. The whole point of the theme is to cut down on the clutter and present your information in a clean format for your customers. Therefore, you won’t be overwhelmed by needless settings and design elements on the frontend. What’s nice is that you can configure a one page website or a multi-page one. In addition, you get a fullscreen image banner for uploading one of your higher resolution photographs. We like it for explaining your blog or presenting a new product or service.

The animated content provides a more creative layout for your website, and the pre-built color options give you some variety when it comes to branding your site. The multiple blog feeds can be adjusted by even the most beginner of developers, while the custom CSS module strengthens the prospects for advanced users. The theme has been tested with WooCommerce, allowing you to sell digital and physical products. Another thing to consider is the stunning parallax background effect, which we enjoy for grabbing attention with call to actions. Along with recent post lists, open content rows, and multilingual settings, the Vega theme continues to impress.



The ShopIsle theme is completely free, but it provides some premium upgrades if you decide that you’d like more features. Starting out, the theme includes a responsive design for viewing on smaller devices. We like this for people on the go who would like to take a look at your products and services from a phone or tablet. Not to mention, the majority of search engines give you a boost if your site is responsive. Localization files are packed into the theme, while the WooCommerce integration gives you tools for constructing a beautiful online store. Sell digital and physical products, and use a payment processor to collect fees for all transactions. An easy contact form comes with the ShopIsle theme, meaning that you don’t have to go out and find a third party solution


Parallax One

The Parallax One WordPress theme stands strong as one of our favorite free WordPress themes. The solution includes a beautiful parallax effect that requires a quick image upload. After that users get to enjoy the parallax movement when they scroll down on your page. In addition, the theme has a responsive design, along with a one page layout for keeping all of the focus on the homepage. This way, it works similar to a landing page, where your conversions are bound to improve and you don’t have to force your customers to jump all over the website. The theme has localization built right in, and you get unlimited color options for branding and matching website colors to your logo.


Llorix One Lite

As a free WordPress theme, Llorix One has many premium features. For example, you get a responsive design for users who are going to be accessing your content on the go. In addition, the one page layout ensures that much of your content is presented right when people land on your site. The entire homepage is comprised of different modules, all of which you can customize for your own brand. The customizable ribbon is the spot where you’ll tell people what your website is all about. You can have call to action text and buttons to lead users to other spots in your website. Parallax scrolling presents an interesting way to show off your creativity. This is particularly important if you’re running a site for an agency or freelance business. Keep in mind that a premium version is offered for the Llorix One theme, giving you a chance to upgrade to better features if you’d like.

Upon landing on the Llorix One theme demo, you’ll notice that a full blog is provided for boosting your search engine rankings and giving out free content to customers. A contact form is nice for connecting with customers, while the online shop combines with WooCommerce for the ultimate online selling experience. One of the one page modules has icons and columns, which are ideal for presenting your services in a reasonable fashion. We also enjoy the module that highlights people on your team. Upload an image for each person, and give each of them a little biography. Testimonials are essential for building credibility, and the testimonials area allows you to quickly upload quotes, images and names. Along with a latest news widget, social media buttons and an embedded map, your customers will be able to constantly reach you with the Llorix One theme.

A huge thanks to everyone at Colorlib, WordPress & A Themes for providing other blogs for us to use in compiling our list of the best WordPress themes for 2017.

Colorlib / A Themes / WordPress.org
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