In 1998, Santana Jeans was rebranded as Parasuco Jeans, and proceeded to expand internationally. Ever-aware of the importance of a strong brand image, Parasuco trademarked his back-pocket stitch, and developed a new logo for the brand: the chimera. This mythical fire-breathing creature is depicted with a the body of a lion, the head of a goat arising from its back, and a tail that ends with a snake’s head. A chimera represents the imaginary and the fantastic, as well as being a great symbol of pride in Tuscany, where an Etrsucan bronze statue of the mythical creature was found in 1553.
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