Penguin Books is a British publishing house. It was co-founded in 1935 by Sir Allen Lane, his brothers Richard and John, as a line of the publishers The Bodley Head, only becoming a separate company the following year. Penguin revolutionised publishing in the 1930s through its inexpensive paperbacks, sold through Woolworths and other high street stores for sixpence, bringing high-quality paperback fiction and non-fiction to the mass market. Penguin’s success demonstrated that large audiences existed for serious books. Penguin also had a significant impact on public debate in Britain, through its books on British culture, politics, the arts, and science.
We worked hand in hand with their marketing team on adding features (pop-up, new sections) to their website for their sister company aimed at younger readers – PenguinTeen.